Watch: Leveraging Faculty as a Brand Differentiator

Leveraging Faculty as a Brand Differentiator

Faculty members are the backbone of an institution — their experience and expertise can be used as a powerful differentiator to set you apart in a sea of sameness. They are also your most underutilized asset when it comes to standing out and establishing your institution’s expertise in a given field.

Want to learn how? Listen in as our team of Digital PR experts break down how to use faculty as brand champions, the benefits of increased organic visibility, and how to implement a winning marketing strategy.

You’ll learn:

Why faculty engagement is essential in higher ed marketing
How a strong organic strategy can lower your marketing costs
How to turn faculty expertise into featured content in major publications
How to get faculty on board (and even in love with) the approach

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