College fairs and printed brochures are as outdated as rotary phones when you consider the needs and demands of GenZers and non-traditional students alike.
With a growing majority of non-traditional learners disrupting historical trends (we see you, enrollment cliff), schools must deliver differentiated experiences similar to what consumers expect from Amazon, Netflix and other powerhouse consumer brands.
You likely already know you need a student-centered technology stack that supports behavioral marketing and hyper-personalized communication.
But, how will it help you accomplish your goals? When does it make sense to use it (and when does it NOT)?